First Print Edition Coming February 1; Advertising Book Closes Soon
Tom Ford, Editor of The Boro* -- the newest newspaper in the Poconos -- has announced that the inaugural edition of the monthly Mount Pocono tabloid will be delivered to every home, business, and PO Box in the Borough on about February 1.
"Advertiser response has been very gratifying," Ford said from his home office on Center Avenue in Mount Pocono. Rogue Operators, LLC, the owner of the publication, had initially planned the first issue for March, but moved the publication to February due to the positive reaction from readers and advertisers.
Ford, a business attorney and mediator for over 35 years, says he is looking forward to a "new career" when his contemporaries are in or planning their retirement. "I feel ready for a new chapter in my life, as do my high school and college friends," Ford said. "However, I am not looking forward to more leisure, but to the challenge of building a new business, which also will provide a much-needed service to my town."
Ford noted his "several" careers, beginning with managing Manitou Cottages, his family's Poconos resort, in the early 70s, when he took on responsibility for marketing the resort and making reservations while still attending Stroudsburg High School. In the 1970s, he was a retail Assistant Manager, first at the BigN Department store in Stroudsburg, then with KMart. A journalist and wedding photographer before attending law school, after having run his own 4-lawyer law firm for over 25 years, and been in solo practice for the last 8 years, he is returning to journalism. Ford also owned and managed a restaurant for six years. He and his wife, Maureen Cosgrove, have operated Maurrocks, A Pocono Mountains B&B, from their Mount Pocono home for the last couple of years.
Starting yet another new venture, as he approaches his 64th birthday, doesn't phase Ford, "What else am I going to do? Change is energizing. I am looking forward to dusting off some old skills and learning new ones."
Researching the demographics of the Borough, Ford was mildly surprised to discover that Mount Pocono is "one of the more diverse, wealthy, educated, and younger towns in the county." Ford continued, "That is a market attractive to advertisers, and we are going to produce a product that the over 5600 projected readership is hungry for -- news and information about and impacting Mount Pocono!" Display advertising for the new publication closes on January 24. Ford said advertising space is limited to roughly 40% of the space in the newspaper. Advertisers interested in placing their businesses before that attractive demographic can also take advantage of the Inaugural Advertiser Discount of 25% off the first three issues if they contract by the deadline. For more information, they can call Ford at 570-762-2163, write to Boro.Advertising@gmail.com, or online on the publication's ADVERTISING INFORMATION page.